Independent Operator • 2026
Revenue Growth Expertise for

Founder-Led & Bootstrapped
Software Companies

Serving organizations outside traditional VC/PE ecosystems. Equitable operational expertise for self-funded companies in the $5M-$30M ARR range—including AI-first startups.

Your Growth Challenges Are Different

VC-backed companies have armies of operators. You deserve the same level of expertise— without the equity dilution or board complexity.

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Founder-Led Focus

Built for companies where founders still drive the vision and own their decisions. No committee consensus required.

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Bootstrapped Mindset

Efficient capital deployment. Every dollar counts. Growth strategies designed for profitability, not just top-line vanity metrics.

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Equitable Partnership

No hidden agendas. No portfolio priorities. Just focused expertise to help you scale your way, on your timeline.

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AI-First Ready

Deep understanding of AI-native business models, product-led growth, and the unique GTM challenges of 2026's landscape.

Go-to-Market Operational Expertise for Predictable Growth

Head of Sales Assist

Hands-on expertise to unblock your sales team and deliver consistent revenue—without waiting for a full-time hire.

  • Accelerate new VP/CRO performance and reduce ramp time
  • Implement proven best practices immediately
  • Remove tactical blockers while you focus on strategy
  • Build repeatable processes that scale with your team

Interim/Fractional CRO

Strategic and tactical revenue leadership to scale operations and optimize your unit economics for sustainable growth.

  • Build and optimize your entire revenue engine
  • Improve CAC efficiency, LTV expansion, and NRR
  • Bridge leadership gaps during transitions
  • Execute with founder-level urgency and care

Advisory & Guidance

Expert counsel on GTM strategy, revenue models, and critical hires to maximize your company's value and optionality.

  • Position for acquisition or next funding round
  • Validate revenue model and pricing strategy
  • Guide critical GTM and leadership decisions
  • Prepare for due diligence and value conversations

2026: The Year of AI-First Revenue Models

AI-native companies face unique GTM challenges that traditional SaaS playbooks don't address. Usage-based pricing, product-led growth, and rapidly evolving buyer expectations require different operational expertise.

I've spent the past year working with AI-first startups to understand what actually works— and what's just hype. Let's build your revenue engine for the reality of 2026, not 2019.

AI-First Revenue Capabilities

  • Hybrid pricing models (subscription + usage + outcome-based)
  • Product-led growth motion design and optimization
  • AI-powered sales enablement and automation
  • Customer success for consumption-based models
  • Rapid iteration on GTM as product evolves

Operational AI-driven excellence in 2026. Get there from Here. Ask for Help early.

Extended Network

Independent doesn't mean isolated. Access to world-class operators when you need them.

John Williams

John Williams

Chief Principal

+1 (202) 465-7129

Advisewell

Advisewell

Blackbelt Executives

Extended operator network

Pavilion

Pavilion Community

Global Executives

Cross-functional expertise

John Williams in a meeting room
Let's Talk About Your Growth

Free 15-minute strategy session to explore if we're a fit. No pitch, no pressure—just honest conversation about your revenue challenges.

Book Your Strategy Session